File 07
Videos
Short campaign videos. Each one is built from HP's own emails, linked below it.
Would NASA get the same treatment?
HP, on ZBooks aboard the space station: “where failure is not an option.” This customer's ZBook failed. HP approved the exchange, then cancelled it.
Received. Then cancelled.
June 11, 2025: HP confirms the exchange order. July 18, 2025: HP cancels it.
Cancelled. Cost too high.
July 18, 2025: HP cancels the exchange. July 25, 2025: HP says the cost to offer a discount is too high.
Escalated. Routed back.
Sent to HP's then-CEO, General Counsel and Board on August 20, 2025. The reply came from Executive Escalations: “our options will not change.”